1. Google Analytics Overview

• ga_numberusers: Total Users

• ga_numbersessions: Total Sessions

• ga_avgsessionduration: Average Session Duration

• ga_bouncerate: Bounce Rate

2. Google Search Console Highlights

• gsc_impressions: Total Impressions

• gsc_clicks: Total Clicks

• gsc_ctr: Click-Through Rate

3. Google Ads Performance

• gads_impressions: Ad Impressions

• gads_clicks: Total Clicks

• gads_spend: Total Spend

• gads_ctr: Click-Through Rate

4. Facebook Ads Essentials

• fbads_impressions: Ad Impressions

• fbads_reach: Ad Reach

• fbads_ctr: Click-Through Rate

• fbads_spend: Total Spend

5. Shopify Sales Overview

• shop_totalsales: Total Sales

• shop_numberorders: Number of Orders

• shop_netsales: Net Sales

• shop_aov: Average Order Value

6. Stripe Financials

• st_balance: Current Balance

• st_pending: Pending Balance

7. E-Commerce Overview

• ga_numberusers: Google Analytics Users

• fbads_impressions: Facebook Ad Impressions

• shop_totalsales: Shopify Total Sales

• st_balance: Stripe Balance

8. User Behavior (Google)

• ga_newreturningusers: New vs Returning Users

• ga_avgpagessession: Average Pages per Session

9. Google Ads Conversion Metrics

• gads_roas: Return on Ad Spend

• gads_conversions: Total Conversions

• gads_cpr: Cost Per Conversion

10. Facebook Ads Conversion Overview

• fbads_roas: Return on Ad Spend

• fbads_conversions: Total Conversions

• fbads_cpr: Cost Per Conversion

11. Google Ads Cost Metrics

• gads_spend: Total Spend

• gads_cpc: Cost Per Click

12. Facebook Ads Engagement Metrics

• fbads_ctr: Click-Through Rate

• fbads_clicks: Total Clicks

13. Shopify Purchase Behavior

• shop_aov: Average Order Value

• shop_cvr: Conversion Rate

14. Google Organic Traffic

• ga_organicvpaid: Organic Traffic Volume

• ga_bouncerate: Bounce Rate

15. Facebook Ads Cost Efficiency

• fbads_spend: Total Spend

• fbads_cpc: Cost Per Click

16. Google Search Visibility

• gsc_impressions: Search Impressions

• gsc_position: Average Position

17. Google User Engagement

• ga_avgpagessession: Average Pages per Session

• ga_avgsessionduration: Average Session Duration

18. Shopify Order Metrics

• shop_numberorders: Number of Orders

• shop_netsales: Net Sales

19. SEO Overview

• ga_numberusers: Google Analytics Users

• gsc_clicks: Total Clicks

• gsc_ctr: Click-Through Rate

• gsc_position: Average Position

20. Ad Spend Overview

• fbads_spend: Total Spend

• gads_spend: Total Spend